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Wide Open Bluegrass Branding

Wide Open Bluegrass 2013 is the new weekend festival formerly known as IBMA's Fan Fest, part of the World of Bluegrass Week. There are two parts of this huge event. The main stage in Red Hat Amphitheater will host some of the best bluegrass lineups of the fall anywhere in the nation, with Steve Martin & The Steep Canyon Rangers, The Gibson Brothers, Punch Brothers, The Infamous Stringdusters and much more. The other half of Wide Open Bluegrass is a FREE street festival Friday and Saturday. With three music stages, a youth talent stage, the North Carolina Whole Hog Barbecue State Championship, Dance Tent, and many more things to see, do and eat!
 
Landon Elmore Design & Marketing produced the branding and marketing materials for several aspects of the festival, working with the Raleigh Convention Center, Pinecone, the Greater Raleigh Convention and Visitors Bureau, and the International Bluegrass Music Association.
 
A few samples of that work follow.
 
This is the main design look for the festival. Thanks to Craig Havighurst for his creative direction, as well as the Local Organizing Committee (LOC) and IBMA.
 
Design for the Free StreetFest Poster and associated collateral.
 
Wide Open Bluegrass 2013 Poster
 
Wide Open Bluegrass 2013 Poster
 
Wide Open Bluegrass StreetFest 2013 Poster
 
Wide Open Bluegrass Streetfest Poster
 
Bluegrass Ramble 2013 Poster
 
Bluegrass Ramble 2013 Poster
 
Festival Guide
 
Brochure
 
Wide Open Bluegrass Website Design. See the site here.
 
Website